Market and audience research
Who actually buys from you, and where they look first.
02 / Digital Strategy
A written plan, not a guess.
Strategy is deciding where the money goes before you spend it. We look at what you sell, who buys it and what your competitors in San Antonio are already doing, then write down which channels to use and in what order.
What this means for your business
Strategy is deciding where the money goes before you spend it. We look at what you sell, who buys it and what your competitors in San Antonio are already doing, then write down which channels to use and in what order.
You get a document you can hold us to. It names the channels, the budget split, what we expect each one to return and how often we review it.
What is included
Channel plan
Which of search, social, email and paid ads fit your budget.
Messaging framework
What to say on each channel so it sounds like one company.
Reporting setup
The numbers we track and a monthly review on the calendar.
What changes
Spend with reason
Money goes where it has a chance of working.
Tied to revenue
Targets connect to sales, not to likes.
Reviewed regularly
We change course on evidence instead of habit.
How the work runs
Discovery call
Twenty minutes on the phone to work out what you need and whether we fit.
Scope and quote
A fixed price and timeline in writing before any work starts.
Do the work
Built in stages, shown to you at each one, no surprises at the end.
Launch and support
We go live, hand over and stay available for what comes next.
Is this a one time document?
No. We revisit it as results come in, usually each quarter, because the channels that work shift over time.
Do you run the plan or just write it?
Either way. Some clients take the plan in house, most keep us on to execute it.
How do you measure whether it worked?
Against numbers we agree on before starting, normally qualified leads and cost per lead rather than traffic alone.
Next step
Let's talk {{ sv.title }}.
Twenty minutes on the phone and you will have a scope, a timeline and a fixed price in writing.
